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The Lean Post / Articles / Lean Product Development for Tech Entrepreneurs: A Conversation with Sandrine Olivencia on Building Smarter Startups

WLEI Sandrine Olivencia

Product & Process Development

Lean Product Development for Tech Entrepreneurs: A Conversation with Sandrine Olivencia on Building Smarter Startups

By Sandrine Olivencia and Lex Schroeder

May 29, 2025

In this edition of the Design Brief, Sandrine Olivencia, author of Build to Sell, discusses the importance of Lean Product and Process Development for entrepreneurs. She shares insights on building product-led organizations, overcoming startup challenges, and the future of product development.

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In this episode of the WLEI Podcast, we speak with Sandrine Olivencia, author of Build to Sell: The Lean Secret to Crafting Irresistible Products, co-founder of Taktique Academy, and partner at Lean Sensei Partners. This is the second time Sandrine has joined us on the WLEI podcast, and in this particular conversation, we discuss why lean product and process development principles are crucial for entrepreneurs in today’s rapidly shifting market demands. 

The conversation explores:  

  • How Sandrine found her way to lean and agile and how early work by lean product and process development thinkers Al Ward, Jim Morgan, Durward Sobek, and more have influenced her career trajectory; 
  • How to get started when it comes to building a product-led organization, in part by moving from “feature frenzy” to a focus on value-driven, performance-based product development; 
  • What startups should be thinking about if they want to make it past those very challenging first five years;  
  • Where leaders tend to stumble with lean product and process development in tech; 
  • What excites Sandrine most about the future and the kinds of products and companies that inspire her. 

Learn more about lean product and process development »

Overcome Product Development Bottlenecks
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Designing the Future Using Lean Product and Process Development

Learn how to reduce time to market, improve quality, and drive innovation in a hands-on, coach-led experience that applies Lean Product and Process Development across your value stream.

Written by:

Sandrine Olivencia|
Lex Schroeder

About Lex Schroeder

Lex Schroeder is a strategy and operations leader/writer breaking open new conversations about the future of work. A longtime editor in the systems thinking community, she has led strategic initiatives at The Lean Enterprise Institute and The Berkana Institute. In 2015, she served as Founding Editor and Co-Lead of The…

Read more about Lex Schroeder

About Sandrine Olivencia

Shingo Prize winning author, Co-founder Taktique Academy, Partner, Lean Sensei Partners

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